THE CREAM OF SOUTH AFRICAN DESIGN
The Cream of South African Design
South African design is thriving as never before – in part due to the support of the Nando’s notable design programme, Clout, which showcases a host of creatives on its various platforms. The global restaurant giant is one of the biggest exporters of local design. Its support for the industry extends to its Hot Young Designer competition, the print magazine
Clout, and the online catalogue and purchasing platform Portal to Africa, which has facilitated more than R34 million worth of design sales to date. In July last year, it spearheaded the Nando’s Business Development Support Initiative to support design businesses.
To enhance its print oeuvre, Clout has brought out a
beautifully curated design compendium of the work and big names most closely associated with the Nando’s brand, in particular the hotter-than-hot designer-makers represented on the Nando’s Portal to Africa website.
This 160-page, A3 coffee-table book provides a rich visual take on contemporary design culture. Curated by Tracy Lynch, edited by Malibongwe Tyilo, and designed by Jo Skelton, with contributions from Lin Murray, it showcases everything from furniture, fashion and the creative processes of designermakers, to the interiors of Nando’s stores around the world.
Augmented by case studies, interviews and probing essays, the book fills a gap in the evolving story of South African creative expression.Lynch says the book will appeal to everyone who is passionate
about local design. The up-to-the-minute publication highlights award-winners from Clout Designers’ Industry Days Fired Up by Nando’s, a competition for rising talent that was held on 9th and 10th August 2019 at 100% Design South Africa 2019.
South African designers were invited to pitch concepts and prototypes in the hope of having their work selected for inclusion in Portal to Africa, and
ultimately commissioned for the interiors of Nando’s restaurants around the world. While 26 extraordinary young designers were shortlisted, there were only four winners: Glorinah Mabaso of LED
Interiors, Rene Forbay of RF Designs, Siyanda Mbele of Pinda, and Khosi Leteba, designer of the Bodulo Collection.
Lynch says the book is a rich repository of contemporary South African design and offers contemporary South African designers an opportunity to tell their stories, which in turn helps them to see the future differently.
A limited number of copies of the book are still available for purchase. For more information, contact Natalie Dadswell at firstname.lastname@example.org. Follow Clout on Instagram at clout_sadesign.